Proceedings of the 2022 International Conference on mathematical statistics and economic analysis (MSEA 2022)

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Changes in Marketing Strategy Based on Big Data and Smartphones

Authors
Weidong Xi1, *
1Dalian university of science and technology, School of economics and management, 116052, Dalian, Liaoning province, China
*Corresponding author. Email: 93307717@qq.com
Corresponding Author
Weidong Xi
Available Online 29 December 2022.
DOI
10.2991/978-94-6463-042-8_117How to use a DOI?
Keywords
Marketing 4.0; Omni-Channel Interactive Real-Time Marketing; Big Data; Smartphones; additional value
Abstract

With the spread of smartphones, customers have begun to make purchasing behaviors "anytime" and "anywhere", creating a purchasing process in an omni-channel society. Toward an omni-channel society, production consumers are transforming into production promotion consumers, and marketing continues to transform into channel interactive real marketing in order to respond to that change. Channel interactive real-time marketing, which enables self-fulfillment of customers and enterprises, has reached the realm of marketing 4.0. Channel interactive real-time marketing maximizes the effectiveness of improving marketing ROI. Channel interactive real-time marketing implements seamless inter-channel cooperation, two-way communication, etc., which makes customer response more detailed, further improving the ROI for each channel and maximizing the return on investment of marketing.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 International Conference on mathematical statistics and economic analysis (MSEA 2022)
Series
Advances in Computer Science Research
Publication Date
29 December 2022
ISBN
978-94-6463-042-8
ISSN
2352-538X
DOI
10.2991/978-94-6463-042-8_117How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Weidong Xi
PY  - 2022
DA  - 2022/12/29
TI  - Changes in Marketing Strategy Based on Big Data and Smartphones
BT  - Proceedings of the 2022 International Conference on mathematical statistics and economic analysis (MSEA 2022)
PB  - Atlantis Press
SP  - 822
EP  - 827
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-042-8_117
DO  - 10.2991/978-94-6463-042-8_117
ID  - Xi2022
ER  -