Proceedings of the 2017 2nd International Conference on Modern Management, Education Technology, and Social Science (MMETSS 2017)

<Previous Article In Volume
Next Article In Volume>

A Profit Target-Oriented Pricing Model of Internet Finance Product in Commercial Bank

Authors
Manduo Liu
Corresponding Author
Manduo Liu
Available Online July 2017.
DOI
10.2991/mmetss-17.2017.2How to use a DOI?
Keywords
Internet finance, pricing model, commercial bank
Abstract

With the advancement of Internet technology, the operating and competitive environment of China's banking industry has undergone radical changes. Some of the traditional banking businesses and functions are increasingly weakened, and the bank's business forms and profit models are facing unprecedented challenges. Based on Internet technology, vigorously expanding online financial services is the key strategic way out for financial sector. From the perspectives of the basic concepts and main characteristics of Internet finance, this study designs the pricing model of Internet financial products in commercial bank based on the factors such as customer comprehensive contribution and bank profit target. This study can provide scientific guidance for the pricing of commercial banks' Internet financial products.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2017 2nd International Conference on Modern Management, Education Technology, and Social Science (MMETSS 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2017
ISBN
10.2991/mmetss-17.2017.2
ISSN
2352-5398
DOI
10.2991/mmetss-17.2017.2How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Manduo Liu
PY  - 2017/07
DA  - 2017/07
TI  - A Profit Target-Oriented Pricing Model of Internet Finance Product in Commercial Bank
BT  - Proceedings of the 2017 2nd International Conference on Modern Management, Education Technology, and Social Science (MMETSS 2017)
PB  - Atlantis Press
SP  - 10
EP  - 14
SN  - 2352-5398
UR  - https://doi.org/10.2991/mmetss-17.2017.2
DO  - 10.2991/mmetss-17.2017.2
ID  - Liu2017/07
ER  -