The Preliminary Discussion of Chinese Character Font Design

DOI

10.2991/mmetss-16.2017.108How to use a DOI?

Keywords

Chinese character font design, Font design, Formal beauty, Decorative beauty, Artistic conception beauty.

Abstract

Based on the frontier design theory, this paper deeply analyzes the formal beauty, decorative beauty and artistic conception beauty of Chinese character font design, and the design principles and techniques are studied. Combined with related theories, the author explains the creative thinking, cultural connotation, value orientation and aesthetic orientation of Chinese character font design; summarizes the new ideas and application methods, so as to provide some design ideas and inspiration for modern Chinese character font design. With the popularization of information and digital technology, Chinese character font design, precipitated profound cultural connotation and rich emotional implication, as one visual language of the world, is making positive contributions to global economic and cultural development.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Bing Liu
AU  - Fan Wang
PY  - 2017/02
DA  - 2017/02
TI  - The Preliminary Discussion of Chinese Character Font Design
BT  - Proceedings of the 2016 International Conference on Modern Management, Education Technology, and Social Science (MMETSS 2016)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/mmetss-16.2017.108
DO  - 10.2991/mmetss-16.2017.108
ID  - Liu2017/02
ER  -