Proceedings of the 2023 8th International Conference on Modern Management and Education Technology (MMET 2023)

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The Differentiation of Strategies, Overseas Experiences of CEOs, and Green Innovation: Evidence from China

Authors
Jiaying Wu1, *
1Zhongbei Campus, East China Normal University, Shanghai, China
*Corresponding author. Email: wujiaying1999@outlook.com
Corresponding Author
Jiaying Wu
Available Online 29 November 2023.
DOI
10.2991/978-2-38476-146-3_3How to use a DOI?
Keywords
the differentiation of corporate strategies; overseas experiences of CEO; corporate green innovation; Sustainable Development
Abstract

Nowadays, when green development is highly emphasized, the differentiation of corporate strategies affects corporate innovation, and it is worth paying attention to how to increase green innovation and guarantee sustainable development. Using the data of China’s A-share listed companies from 2012-2021, the empirical research analyzed the association between the differentiation of strategies and green innovation, and the moderating effect of CEOs overseas experiences. The results show that the differentiation of strategies has a positive effect on improving green innovation, while CEOs overseas experiences play a positive moderating role. This paper enriches the literature on the factors influencing green innovation from a strategic perspective, combining the background characteristics of CEOs to protect the environment and develop the economy.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 8th International Conference on Modern Management and Education Technology (MMET 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 November 2023
ISBN
10.2991/978-2-38476-146-3_3
ISSN
2352-5398
DOI
10.2991/978-2-38476-146-3_3How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jiaying Wu
PY  - 2023
DA  - 2023/11/29
TI  - The Differentiation of Strategies, Overseas Experiences of CEOs, and Green Innovation: Evidence from China
BT  - Proceedings of the 2023 8th International Conference on Modern Management and Education Technology (MMET 2023)
PB  - Atlantis Press
SP  - 11
EP  - 18
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-146-3_3
DO  - 10.2991/978-2-38476-146-3_3
ID  - Wu2023
ER  -