Proceedings of the 2023 8th International Conference on Modern Management and Education Technology (MMET 2023)

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Effect of Short Video Addiction on Self-identity: Mediating Role of Self-esteem and Appearance Anxiety

Authors
Huiting Yan1, *, Yanping Jia1
1Anhui University, Hefei, 230000, China
*Corresponding author. Email: T02014005@stu.ahu.edu.cn
Corresponding Author
Huiting Yan
Available Online 29 November 2023.
DOI
10.2991/978-2-38476-146-3_23How to use a DOI?
Keywords
Short video addiction; Self-esteem; Appearance anxiety; Self-identity
Abstract

The current study aims to explore the mediating role of self-esteem and appearance anxiety between short video addiction and self-identity among female users of short videos. 400 female users were recruited via short video addiction scale, self-esteem scale, objectification of female content scale, internalization of beauty ideals scale, self-identity scale. The results found: (1) Self-esteem played a significant mediating role between short video addiction and self-identity; (2) The chain mediating effect of internalization of beauty ideals and self-esteem was not significant; (3) The chain mediating effect of objectification of female content and self-esteem was significant. Therefore, self-esteem and part of appearance anxiety acted as mediators in the relationship between short video addiction and self-identity. The higher the short video addiction is, the lower self-esteem is, the higher the appearance anxiety is, hence, the more likely the person would not identify with themselves. The relevant results have reference value for an in-depth understanding of the influence mechanisms of contemporary female self-identity.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 8th International Conference on Modern Management and Education Technology (MMET 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 November 2023
ISBN
978-2-38476-146-3
ISSN
2352-5398
DOI
10.2991/978-2-38476-146-3_23How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Huiting Yan
AU  - Yanping Jia
PY  - 2023
DA  - 2023/11/29
TI  - Effect of Short Video Addiction on Self-identity: Mediating Role of Self-esteem and Appearance Anxiety
BT  - Proceedings of the 2023 8th International Conference on Modern Management and Education Technology (MMET 2023)
PB  - Atlantis Press
SP  - 196
EP  - 209
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-146-3_23
DO  - 10.2991/978-2-38476-146-3_23
ID  - Yan2023
ER  -