Research on the Shelf Display Strategy of Supermarkets in Amoy

DOI

10.2991/assehr.k.210915.006How to use a DOI?

Keywords

Supermarket, Shelf display, Magnet point theory, Cue utilization theory

Abstract

In order to meet people’s ever-changing shopping needs, the managers of supermarkets must improve their shelf display strategies. There are rarely any researches on the shelf display of supermarkets both from the perspective of the internal layout and commodity placement. Therefore, this study took the internal layout and commodity placement into consideration together to propose a more comprehensive improvement strategy. This paper took five most representative supermarkets in Amoy as the main research object to analyze the shelf display. The analysis and findings was based on magnet point theory and cue utilization theory, and finally put forward suggestions for shelf display optimization.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ziyun Yuan
AU  - Linbo Zhang
AU  - Yanqi Wang
AU  - Yanyi Wu
PY  - 2021
DA  - 2021/09/16
TI  - Research on the Shelf Display Strategy of Supermarkets in Amoy
BT  - Proceedings of the 2021 International Conference on Modern Management and Education Research (MMER 2021)
PB  - Atlantis Press
SP  - 23
EP  - 27
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210915.006
DO  - 10.2991/assehr.k.210915.006
ID  - Yuan2021
ER  -