Economic Diplomacy, Governance, and Well-Being: A Comparative Study of Morocco and South Korea

DOI

10.2991/978-94-6239-680-7_11How to use a DOI?

Keywords

Economic diplomacy; economics of happiness; governance; soft power; subjective well-being

Abstract

In the Gulf South, cooperation among nations is essential to promoting inclusive and sustainable development. This article highlights the similarities and differences between Morocco and South Korea, focusing on topics such as economic dominance, governance, and the tenets of”economics of happiness.”

According to the economics of happiness concept, subjective well-being is a crucial component in assessing public policy and offers a framework for evaluating the effectiveness of various development models.

Furthermore, economic diplomacy transcends simple trade interactions; it can be perceived as a demonstration of the”soft power of happiness,” where a nation’s reputation as an attractive place for living, working, and investing becomes a significant strategic advantage.

Morocco seeks to integrate economic growth with social inclusion by utilizing its advantageous geographical position and a diverse range of trade agreements. Conversely, South Korea illustrates the difficulties that can emerge between economic prosperity and individual well-being within a fiercely competitive environment, particularly in light of its remarkable development trajectory.

Analyzing these two distinct experiences through a comparative lens opens avenues for an interdisciplinary discussion about public policies, diplomacy, and the importance of happiness as a possible indicator of progress.

Through emphasizing the potential of South-South cooperation to pro-mote well-being as an international influence and an evaluation criterion. This contribution aligns with the symposium’ goals.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Sennane Kaoutar
AU  - El Aissaoui Hassan
PY  - 2026
DA  - 2026/06/20
TI  - Economic Diplomacy, Governance, and Well-Being: A Comparative Study of Morocco and South Korea
BT  - Proceedings of the Conference Morocco-Korea Cooperation: A Lever for Afro-Asian Development (MKC 2025)
PB  - Atlantis Press
SP  - 157
EP  - 166
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6239-680-7_11
DO  - 10.2991/978-94-6239-680-7_11
ID  - Kaoutar2026
ER  -