Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)

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Investment Recommendation on Apple Inc. Through Ratio Analysis

Authors
Yetong Wu1, *
1City University of Macau, Avenida Padre Tomás Pereira Taipa, Macau, China
*Corresponding author. Email: B23090107366@cityu.edu.mo
Corresponding Author
Yetong Wu
Available Online 17 September 2025.
DOI
10.2991/978-94-6463-835-6_34How to use a DOI?
Keywords
investment; ratio analysis; Apple Inc.; stock
Abstract

Apple Inc.’s stock price kept rising because of the introduction of new technology. The decline in China’s sales affected Apple Inc.’s total sales because of domestic competition in China. Apple Inc. announced its collaboration with Alibaba to improve Chinese consumers’ service. This also led to an increase in stock prices. The uncertainty of the global economy made its sales and profit unstable. This essay will collect Apple Inc.’s financial ratios regarding liquidity, solvency, profitability and market value. Facts are also included in evidence collection. This essay will give investment recommendations by analysing Apple Inc.’s advantages and problems. This essay found that Apple Inc. had a strong ability to diversify products and save costs. The company kept issuing bonds and repurchasing, bringing shareholders debt risks. The research result is that market expectations drove Apple Inc.’s stock price, and the product innovation was not capable enough to compete with global competitors. In conclusion, this essay doesn’t recommend investing in Apple Inc.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
17 September 2025
ISBN
978-94-6463-835-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-835-6_34How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yetong Wu
PY  - 2025
DA  - 2025/09/17
TI  - Investment Recommendation on Apple Inc. Through Ratio Analysis
BT  - Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)
PB  - Atlantis Press
SP  - 320
EP  - 326
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-835-6_34
DO  - 10.2991/978-94-6463-835-6_34
ID  - Wu2025
ER  -