Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)

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The Impact of Online Media Attention on Firms’ Green Technological Innovation

Authors
Chuanqin Feng1, Tiansen Liu1, *, Qiaowei Zhang1
1Harbin Engineering University, Harbin, 150000, China
*Corresponding author. Email: tiansen0328@hrbeu.edu.cn
Corresponding Author
Tiansen Liu
Available Online 17 September 2025.
DOI
10.2991/978-94-6463-835-6_89How to use a DOI?
Keywords
Green technological innovation; Online media attention; Executive compensation; Executive gender
Abstract

Green technological innovation serves as a critical pathway to achieving China’s sustainable development goals and fostering the long-term robust growth of firms. With the increasing dominance of online media, its influence on corporate green technological innovation has become more pronounced. This study conducts an empirical analysis using data from A-share listed firms in Shanghai and Shenzhen, yielding the following findings: (1) Online media attention significantly enhances corporate green technological innovation. (2) Both positive, neutral, and negative reports effectively encourage firms to engage in green technological innovation. (3) An interaction effect exists between executive compensation and executive gender. Executive compensation positively moderates the impact of online media attention on green technological innovation, whereas executive gender exhibits a negative moderating effect.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
17 September 2025
ISBN
978-94-6463-835-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-835-6_89How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Chuanqin Feng
AU  - Tiansen Liu
AU  - Qiaowei Zhang
PY  - 2025
DA  - 2025/09/17
TI  - The Impact of Online Media Attention on Firms’ Green Technological Innovation
BT  - Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)
PB  - Atlantis Press
SP  - 847
EP  - 855
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-835-6_89
DO  - 10.2991/978-94-6463-835-6_89
ID  - Feng2025
ER  -