Does Brand Value Always Increase Firm Value? An Empirical Study from China
- DOI
- 10.2991/978-94-6463-260-6_71How to use a DOI?
- Keywords
- Brand Value; Firm Value; Firm Size; Developing Markets
- Abstract
The previous studies confirmed that brand value can increase firm value. However, most of the literature on this topic studied the firms of developed markets, which have different institutional and cultural environment from developing markets. This paper studied the effects of brand value by using China’s listed companies as the sample. We found that for China’s firms, firm size is an important moderating variable constraining brand value’s effect. That is, brand value increases firm value only for large firms, and there are no significant effects for small firms. We used five indicators to measure firm size and obtained consistent results. The results have important implications for firms managing brands in the developing countries.
- Copyright
- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Xiaolin Li AU - Yuhan Gao AU - Yixuan Wu AU - Ziyu Deng AU - Yutong Wang PY - 2023 DA - 2023/09/28 TI - Does Brand Value Always Increase Firm Value? An Empirical Study from China BT - Proceedings of the 2023 International Conference on Management Innovation and Economy Development (MIED 2023) PB - Atlantis Press SP - 567 EP - 574 SN - 2352-5428 UR - https://doi.org/10.2991/978-94-6463-260-6_71 DO - 10.2991/978-94-6463-260-6_71 ID - Li2023 ER -