Research and Governance of Media Ethics Chaos on Network Live Streaming Platforms
--Based on the Observation of the Phenomenon of “Group Broadcasting” on TikTok Platform
- DOI
- 10.2991/978-2-38476-271-2_63How to use a DOI?
- Keywords
- Interaction alienation; Use and satisfaction; “Group broadcasting”; Live broadcasting platforms
- Abstract
Based on the concept of “interaction alienation” and the theoretical perspective of “use and satisfaction”, this paper adopts the non-participatory observation method. It selects the live broadcast content of “group broadcasting” on TikTok as the research object to explore the media ethics disorder on China's network live broadcasting platform, analyse its manifestations and causes, and put forward governance suggestions to improve China's network live broadcasting ecology. Using the non-participatory observation method, we select the live content of “group broadcasting” on the ShakeEn live platform as the object of study, explore the media ethical disorder on China's network live platform, analyse its manifestations and causes, and put forward governance proposals to improve the ecology of China's network live broadcasting.
- Copyright
- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Ying Niu PY - 2024 DA - 2024/07/29 TI - Research and Governance of Media Ethics Chaos on Network Live Streaming Platforms BT - Proceedings of the 2024 5th International Conference on Mental Health, Education and Human Development (MHEHD 2024) PB - Atlantis Press SP - 510 EP - 516 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-271-2_63 DO - 10.2991/978-2-38476-271-2_63 ID - Niu2024 ER -