Research on Influencing Factors of College Students’ Willingness to Use Voice Social Software Based on Technology Acceptance Model

DOI

10.2991/assehr.k.220704.114How to use a DOI?

Keywords

Technology acceptance model; voice; social networking software; college students

Abstract

After the video and text, social platforms are widely used, voice social networking has become the blue ocean market. This study combines the background of voice social development, based on the technology acceptance model, through the data collection method of questionnaire survey and data analysis method of multiple linear regression, studies the influencing factors of college students’ willingness to use voice social software. The analyzed data shows that perceived value and social connection have a positive impact on the willingness to use voice social software. This study concludes that the most important factors affecting the willingness to use voice social software are its sociability, social significance and value gained in social interaction.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Xuemeng Wu
PY  - 2022
DA  - 2022/07/11
TI  - Research on Influencing Factors of College Students’ Willingness to Use Voice Social Software Based on Technology Acceptance Model
BT  - Proceedings of the 2022 3rd International Conference on Mental Health, Education and Human Development (MHEHD 2022)
PB  - Atlantis Press
SP  - 630
EP  - 633
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220704.114
DO  - 10.2991/assehr.k.220704.114
ID  - Wu2022
ER  -