Current Business Paths and Main Challenges in the Short Video Industry

DOI

10.2991/assehr.k.220704.107How to use a DOI?

Keywords

short video; business model; audience

Abstract

In recent years, China’s short video industry has emerged as one of the most swiftly expanding and highly moving industries. The market for short videos already has a strong user and business resource because to inventive starts, excellent timing, and diverse content. More people are joining the short video sector as a result of powerful business tools. Many individuals are also interested in learning more about the short video industry’s business approach. Simultaneously, the issues that the short-form video industry faces as a result of this influence are beginning to surface. And these difficulties must be overcome. This article primarily employs the relevant literature review as a source of information for the paper, which examines the short video industry’s business model journey from the current state of the industry to audience preference analysis. Through a systematic review, this article will help more people understand the business model of the short video industry. Furthermore, this article offers vital insights into the issues that the short-form video industry faces.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Chuqing Liao
PY  - 2022
DA  - 2022/07/11
TI  - Current Business Paths and Main Challenges in the Short Video Industry
BT  - Proceedings of the 2022 3rd International Conference on Mental Health, Education and Human Development (MHEHD 2022)
PB  - Atlantis Press
SP  - 592
EP  - 596
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220704.107
DO  - 10.2991/assehr.k.220704.107
ID  - Liao2022
ER  -