Research on Dujiangyan Global Tourism Public Service Based on Tourist Satisfaction

DOI

10.2991/assehr.k.210728.005How to use a DOI?

Keywords

Global tourism, Tourism public service, Global tourism public service evaluation index system, Multiple linear regression, Countermeasures and suggestions

Abstract

This research aims to do the research on Dujiangyan’s global tourism public service for the first time, and designs a brand-new service evaluation index system, including travel convenience and benefit services, tourist rights protection services, tourism public safety services, tourism public convenient transportation services, and tourism public information services. And from the perspective of satisfaction, through questionnaires, interviews and other methods to understand tourists’ view on the five aspects of services above, it is concluded that tourists’ overall evaluation of Dujiangyan’s global tourism public services is between general and satisfaction. Tourism public information services earns the most score while tourism public security services scores least. This article also explores the relationship between the overall evaluation of its tourism public service and the evaluation of each subsystem by using multiple linear regression. Finally, in response to the problems reflected in the evaluation results, this article proposes to take some measures, such as increasing the development of scenic spots, building smart tourism, improving public transportation services, improving the public safety service system, and strengthening the protection of tourists’ rights and interests, so as to improve the quality of service and improve tourist satisfaction.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Pei Wang
PY  - 2021
DA  - 2021/07/29
TI  - Research on Dujiangyan Global Tourism Public Service Based on Tourist Satisfaction
BT  - Proceedings of the 2021 2nd International Conference on Modern Education Management, Innovation and Entrepreneurship and Social Science (MEMIESS 2021)
PB  - Atlantis Press
SP  - 24
EP  - 32
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210728.005
DO  - 10.2991/assehr.k.210728.005
ID  - Wang2021
ER  -