Consumer Empowerment, Market Competition and Sustainable Growth of Enterprises

DOI

10.2991/assehr.k.210206.024How to use a DOI?

Keywords

Consumer empowerment, market competition, sustainable growth, strategic management

Abstract

This paper examines the effect of market competition on growth of enterprises. Using a sample of 18 EU listed companies from 2001 to 2018, we find enterprises which have higher market share and more monopoly can develop more stably. They have more efficient management and more ability of sustainable growth. Further, under the influence of consumer empowerment, the higher market share they reach, the more ability they have to meet consumer empowerment. The contributions of this paper are: Firstly, combining external factors with sustainable growth of enterprises to study the sustainable growth ability of enterprises. Secondly, this study combines consumer empowerment with market competition and sustainable corporate growth, which makes the enterprise pay more attention on consumers and make more targeted marketing strategies.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Huanhui Chen
AU  - Chan Lyu
AU  - Yao Pan
AU  - Zenan Yu
PY  - 2021
DA  - 2021/02/06
TI  - Consumer Empowerment, Market Competition and Sustainable Growth of Enterprises
BT  - Proceedings of the 2020 International Conference on Modern Education Management, Innovation and Entrepreneurship and Social Science (MEMIESS 2020)
PB  - Atlantis Press
SP  - 114
EP  - 119
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210206.024
DO  - 10.2991/assehr.k.210206.024
ID  - Chen2021
ER  -