Examining the Relationships among Eventscape, Motivation and Emotion

DOI

10.2991/meici-18.2018.24How to use a DOI?

Keywords

Perceived Eventscape; Event Experience; Environmental Psychology; Structural Equation Modeling

Abstract

Eventscape integrates various environmental elements experienced by event goers, which constitutes one of the key points of overall experience of festival & special events. Previous studies mostly focused on the effects of eventscape on customer’s behavior through the mediation impact of emotion. However, rare of them considered the interactive relationships between eventscape and other psychological elements. This study aims to investigate the relationships among eventscape, event motivation and emotion of 2016 Taihu Midi Music Festival through SEM. Empirical results suggest that both eventscape and event motivation positively and significantly affect event goer’s emotional experience. Furthermore, pleasure and arousal both act as intermediary variables between event motivation and eventsacpe.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Huan Sun
AU  - Guangquan Dai
PY  - 2018/12
DA  - 2018/12
TI  - Examining the Relationships among Eventscape, Motivation and Emotion
BT  - Proceedings of the 2018 8th International Conference on Management, Education and Information (MEICI 2018)
PB  - Atlantis Press
SP  - 119
EP  - 125
SN  - 1951-6851
UR  - https://doi.org/10.2991/meici-18.2018.24
DO  - 10.2991/meici-18.2018.24
ID  - Sun2018/12
ER  -