Research on Cultivation of Business English Talents in Application-oriented Colleges and Universities for Cross-Boarder E-commerce on the "Internet +" Basis

DOI

10.2991/meici-17.2017.139How to use a DOI?

Keywords

Internet +; Business English; Cross-boarder e-commerce; Talent cultivation

Abstract

With the rapid development of international cross-boarder e-commerce, the training of compound and applied talent for Business English faces new requirements and challenges. Currently, there exist many problems in training business English talent of application-oriented colleges and universities, such as the unscientific cultivating programs for business English talents, infeasible course arrangement, emphasizing on theoretical teaching while ignoring practical teaching, and the lack of "double-professionally-titled" teachers. Under the "internet + " basis background, business English teaching should focus on cultivating application-oriented business English talent by the way of building new curriculum system and teaching modes, and strengthening practical training and teacher's team-building.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chen Xuan
AU  - Zhenhua Chen
PY  - 2017/10
DA  - 2017/10
TI  - Research on Cultivation of Business English Talents in Application-oriented Colleges and Universities for Cross-Boarder E-commerce on the "Internet +" Basis
BT  - Proceedings of the 7th International Conference on Management, Education, Information and Control (MEICI 2017)
PB  - Atlantis Press
SP  - 700
EP  - 703
SN  - 1951-6851
UR  - https://doi.org/10.2991/meici-17.2017.139
DO  - 10.2991/meici-17.2017.139
ID  - Xuan2017/10
ER  -