Exploration on the Training of Advertising Teaching Based on the New Period

DOI

10.2991/meici-17.2017.54How to use a DOI?

Keywords

New Period; Advertising Teaching; Training; Exploration

Abstract

In recent years, under the situation of large-scale enrollment in colleges and universities in China, the field of advertising education in our country has paid great attention to the education of applied subjects. Based on the characteristics of this new application period, the practical teaching content of advertising teaching is becoming more and more important for colleges and universities. How to carry out advertising teaching training attempt in the application of undergraduate colleges and universities scientifically and reasonably, especially in the practice of training base conditions already available, which is the focus of this paper. The paper hopes to explore a series of advertising teaching and training activities methods that have good practice, operation and quality assessment based on the school and the enterprise.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jing Wang
PY  - 2017/10
DA  - 2017/10
TI  - Exploration on the Training of Advertising Teaching Based on the New Period
BT  - Proceedings of the 7th International Conference on Management, Education, Information and Control (MEICI 2017)
PB  - Atlantis Press
SP  - 261
EP  - 265
SN  - 1951-6851
UR  - https://doi.org/10.2991/meici-17.2017.54
DO  - 10.2991/meici-17.2017.54
ID  - Wang2017/10
ER  -