Application of Chinese Traditional Auspicious Patterns in Logo Design

DOI

10.2991/mehss-18.2018.23How to use a DOI?

Keywords

Traditional auspicious patterns; brand; visual image; logo.

Abstract

As an important carrier of Chinese traditional culture, traditional auspicious patterns reflect Chinese culture tradition, social customs, national psychology, aesthetics and her special cosmic view and moral value, and also show the long history and particular charm of Chinese traditional culture. As a particular enterprise visual image symbol, traditional auspicious patterns display its powerful function of information transmission. Its form of expression, rule of structure, artistic conception created and culture connotations included offer a traditional cultural bed and nutrient for logo design. It is the historical responsibility and culture consciousness of every designer to transfer the culture value included by auspicious patterns and classic model to logo design, inherit and innovate, combine the international design rule with Shape, Meaning, and Spirit of traditional auspicious patterns to entrust new vitality to logo design, then design the work consistent with modern society to call the return of traditional culture.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xue Dong
PY  - 2018/04
DA  - 2018/04
TI  - Application of Chinese Traditional Auspicious Patterns in Logo Design
BT  - Proceedings of the 2018 International Conference on Management and Education, Humanities and Social Sciences (MEHSS 2018)
PB  - Atlantis Press
SP  - 107
EP  - 111
SN  - 2352-5398
UR  - https://doi.org/10.2991/mehss-18.2018.23
DO  - 10.2991/mehss-18.2018.23
ID  - Dong2018/04
ER  -