Diabetes Healthcare Awareness in Malaysia:Communication Medium Through Poster in Socioeconomic Patterns

DOI

10.2991/mdhss-13.2013.96How to use a DOI?

Keywords

poster; propaganda, diabetes healthcare,awareness, visual message

Abstract

Poster has been a medium of communication in public healthcare since World War I and II. It was used to channel the minds of the public towards one common insight and from this iconic milieu, poster propaganda has emerged globally. To date, health posters have been produced and distributed by the Ministry of Health Malaysia to the hospitals and healthcare centres. It has been used extensively in many areas of healthcare campaigns to evoke health awareness among the public. Nevertheless, many are not aware that health posters have been part of communication tool in health seminars, campaigns and exhibitions around the country. However, despite the usage as healthcare communication tools, diabetes statistic in Malaysia still increases drastically from 1.6 million in 2011 to 2.6 million in 2012. The huge increase invites an enquiry on the role of diabetic posters as communication medium in healthcare. This study explored public’s opinion in two areas of socioeconomic patterning through observations and interviews in five different regions of the country with two socioeconomic patterns; rural and urban. Beneficial entries goes to the Ministry of Health Malaysia towards understanding the role of diabetic poster as a communication medium in diabetic healthcare awareness among different socioeconomic patterning in Malaysia.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Salinatin Mohamad Saleh
AU  - Mustaffa Halabi Hj. Azahari
AU  - Adzrool Idzwan Hj. Ismail
AU  - Husaini Yaacob
PY  - 2013/12
DA  - 2013/12
TI  - Diabetes Healthcare Awareness in Malaysia:Communication Medium Through Poster in Socioeconomic Patterns
BT  - Proceedings of the 2013 International Conference on the Modern Development of Humanities and Social Science
PB  - Atlantis Press
SP  - 361
EP  - 364
SN  - 1951-6851
UR  - https://doi.org/10.2991/mdhss-13.2013.96
DO  - 10.2991/mdhss-13.2013.96
ID  - Saleh2013/12
ER  -