The Lexical Features of English Advertisement

DOI

10.2991/mdhss-13.2013.90How to use a DOI?

Keywords

English advertisement, linguistic device, lexical feature

Abstract

With the rapid development of economy, the world is thick with commercials and advertisements. The aim of advertisements is to persuade the potential customers to buy their product by means of impressive words, so advertisers are very careful about the choice of words. In order to compete with many other similar advertising messages and achieve high advertising effectiveness, advertisers always use various linguistic devices to catch readers’ attention, arouse their desire and induce their action. In this paper, the lexical features of advertisement are analyzed from the following aspects: the use of homophones, adjectives, interrogatives, personal pronouns, neologisms and compounds.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yanping Fan
PY  - 2013/12
DA  - 2013/12
TI  - The Lexical Features of English Advertisement
BT  - Proceedings of the 2013 International Conference on the Modern Development of Humanities and Social Science
PB  - Atlantis Press
SP  - 341
EP  - 343
SN  - 1951-6851
UR  - https://doi.org/10.2991/mdhss-13.2013.90
DO  - 10.2991/mdhss-13.2013.90
ID  - Fan2013/12
ER  -