Research on FMCG Logistics Management——An Example of Yili Group

DOI

10.2991/mcei-17.2017.44How to use a DOI?

Keywords

FMCG (fast moving consumer goods ), Logistics management, Yili Group

Abstract

Nowadays, in the whole world of economic globalization, modern logistics has grown into a full of vitality and enormous development in emerging industries, which makes it become the foundation and source of enterprises to build competitive advantage. The level of logistics development has become the measure of a country's comprehensive national strength and an important indicator of the quality of economic operation and management of social organizations efficiency. This paper explains the current situation of logistics management in FMCG, its main characteristics and development trend. According to the analysis of current status of logistics management system of Yili Group, especially the analysis of logistics the challenges and opportunities in logistics management of Yili Group with other domestic dairy companies, this paper finds out the existing problems in the logistics management system. In accordance with the management system of domestic outstanding enterprises in the development of the logistics, it puts forward some reference model for the development of logistics management of Yili Group.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Juan Wei
PY  - 2017/12
DA  - 2017/12
TI  - Research on FMCG Logistics Management——An Example of Yili Group
BT  - Proceedings of the 2017 7th International Conference on Mechatronics, Computer and Education Informationization (MCEI 2017)
PB  - Atlantis Press
SP  - 208
EP  - 211
SN  - 2352-538X
UR  - https://doi.org/10.2991/mcei-17.2017.44
DO  - 10.2991/mcei-17.2017.44
ID  - Wei2017/12
ER  -