Research on Two-stage Consumption Decision Based on the Social Software
Authors
Li Wu
Corresponding Author
Li Wu
Available Online December 2016.
- DOI
- 10.2991/mcei-16.2016.107How to use a DOI?
- Keywords
- Consumer decision; Social software; Two - stage model; Utility
- Abstract
Consumer decision-making is a hot research issue in microeconomics. However, the study of social software's consumer decision literature is very scarce. This paper is going to use two - stage consumption decision model, so as to reveal the decision - making of the social software. We divide the consumption decision into two stages. From the consumption of the second stage to prove consumption of the first stage of the decision. Finally, we made the conclusion that the two-stage consumption decision model depends on the size of the social software.
- Copyright
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Li Wu PY - 2016/12 DA - 2016/12 TI - Research on Two-stage Consumption Decision Based on the Social Software BT - Proceedings of the 2016 6th International Conference on Mechatronics, Computer and Education Informationization (MCEI 2016) PB - Atlantis Press SP - 519 EP - 522 SN - 1951-6851 UR - https://doi.org/10.2991/mcei-16.2016.107 DO - 10.2991/mcei-16.2016.107 ID - Wu2016/12 ER -