Research on the Internal Marketing of Human Resources Department Based on Perspective of Both Supply and Demand

DOI

10.2991/lemcs-15.2015.180How to use a DOI?

Keywords

Perspective of both supply and demand; Human resoruces department; Internal marketing; Business Model Canvas; Value of service

Abstract

Internal marketing is an influential activity inside one organization. The internal marketing by human resources (HR) department is of great significance in promoting products and services and enhancing internal customers’ satisfaction. This study has integrated marketing subject and object via the application of Business Model Canvas proposed by Osterwalder and Pigneur. By means of literature research and from the perspective of both supply and demand, it has analyzed how human resources department can take the initiative to meet internal customers’ needs in order to achieve department value, and finally has constructed a theoretical model for the internal marketing of HR department and proposed some research prospects.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Yuling Chen
AU  - Weizheng Chen
PY  - 2015/07
DA  - 2015/07
TI  - Research on the Internal Marketing of Human Resources Department Based on Perspective of Both Supply and Demand
BT  - Proceedings of the International Conference on Logistics, Engineering, Management and Computer Science
PB  - Atlantis Press
SP  - 910
EP  - 914
SN  - 1951-6851
UR  - https://doi.org/10.2991/lemcs-15.2015.180
DO  - 10.2991/lemcs-15.2015.180
ID  - Chen2015/07
ER  -