Proceedings of the International Conference on Logistics, Engineering, Management and Computer Science

Application on Mathematical Model of Multivariate Decision in the Marketing Model of Foreign Logistics

Authors
Yu Cao
Corresponding Author
Yu Cao
Available Online May 2014.
Keywords
Multivariate decision; Mathematical model;Foreign logistics; Marketing mode; The empirical analysis
Abstract
The reasonable scientific logistics activity is the core factors that logistics enterprise to obtain sustainable competitive advantage, correctly making use of marketing mode is the important strategic that improve the enterprises’ competitive advantages.Methods:This article in view of the current logistics globalization and China’s foreign present situation of logistics, in systemic constructing optimized model of foreign logistics marketing model, theory with practice, in application of multivariate decision mathematical model to empirical analysis the optimized model of foreign logistics marketing model, and tries to provide theoretical basis and explore new ways for scientific decision strategy in this field, stimulate potential of logistics enterprise strategic. Results: Logistics marketing is the most concentrated, most vigorous link of the market demand chain, to provide the best demand supply path on the premise of the optimization cost around the market demand, to provide satisfactory services for the enterprise customers. 4.Conclusion: Along with the internationalization and development of logistics, traditional logistics marketing also further on way to international logistics marketing, namely foreign logistics marketing.
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Proceedings
International Conference on Logistics Engineering, Management and Computer Science (LEMCS 2014)
Part of series
Advances in Intelligent Systems Research
Publication Date
May 2014
ISBN
978-94-6252-010-3
ISSN
1951-6851
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Yu Cao
PY  - 2014/05
DA  - 2014/05
TI  - Application on Mathematical Model of Multivariate Decision in the Marketing Model of Foreign Logistics
BT  - International Conference on Logistics Engineering, Management and Computer Science (LEMCS 2014)
PB  - Atlantis Press
SN  - 1951-6851
UR  - https://www.atlantis-press.com/article/13169
ID  - Cao2014/05
ER  -