Development of Retail Chains on the Russian and International Markets in the Context of Globalization

DOI

10.2991/aebmr.k.210318.007How to use a DOI?

Keywords

Globalization, international and domestic distribution network, development of the world market, network organization

Abstract

The main purpose of this study is to consider the features of the development of retail chains services on the world and Russian markets, taking into account the factors of globalization. The article considers the economic essence of international trade networks in the context of globalization, the stages of their formation and development in the world economy, the competitive advantages of international trade networks and factors of their international development. The transformation of the theory from the classical economy to the cooperative network and information economy through scientific works and the development of a model is presented. Investigating internal factors of service development, it should be noted that for enterprises of network formats, which include retail chains, it is very important to have their own standards of service, personalized approaches to interaction and contact with consumers to ensure the quality of trade services. This article is based on a comparative and economic analysis of the study of trends in the development of retail chains. On the basis of correlation and regression analysis and the system of indicators selected by the authors, the efficiency indicators of network formats are calculated. SWOT analysis allowed us to identify threats and opportunities for the development of international retail chains in the Russian market. The past analysis summarizes the external factors of retail chain development. Based on the factual development of retail trade networks and analysis of literary sources, the main stages of their development in the world economy are determined. The authors identified the features of the development of retail trade networks. The essential model of cooperative network organizations is defined.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Julya Valeeva
AU  - Irina Akhmetova
AU  - Natalya Sharafutdinova
PY  - 2021
DA  - 2021/03/18
TI  - Development of Retail Chains on the Russian and International Markets in the Context of Globalization
BT  - Proceedings of the 1st International Scientific Conference "Legal Regulation of the Digital Economy and Digital Relations: Problems and Prospects of Development" (LARDER 2020)
PB  - Atlantis Press
SP  - 33
EP  - 39
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210318.007
DO  - 10.2991/aebmr.k.210318.007
ID  - Valeeva2021
ER  -