Critical Discourse Analysis of the Meme Makasih yang Lebih Cantik

DOI

10.2991/klua-18.2018.57How to use a DOI?

Keywords

compliment response, cyber culture, Fairclough’s framework, meme, politeness strategy

Abstract

In the study of Critical Discourse Analysis, Fairclough divides discourse into three dimensions, i.e., text, discourse practice, and sociocultural practice. This study aims at investigating the meme Makasih yang Lebih Cantik in Instagram and 1Cak by employing Fairclough’s (1989) framework. Furthermore, the study utilizes the theory of compliment response (Herbert, 1989) and politeness strategy (Brown & Levinson, 1987). By observing the results, it can be concluded that Indonesian women tend to reply the compliment sent to them by saying “Makasih yang lebih cantik” (“Thank you, you prettier”) since they do not want to be considered to own up the compliment because Indonesian people are not accustomed to hear other people accept compliments by solely saying “Thank you.” This becomes the culture in the social structure of Indonesian society that they are the society that upholds politeness, by which is proved by responding compliments with another compliment to be considered as humble.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dita Dewi Palupi
PY  - 2018/07
DA  - 2018/07
TI  - Critical Discourse Analysis of the Meme Makasih yang Lebih Cantik
BT  - Proceedings of the International Conference on Language Phenomena in Multimodal Communication (KLUA 2018)
PB  - Atlantis Press
SP  - 378
EP  - 383
SN  - 2352-5398
UR  - https://doi.org/10.2991/klua-18.2018.57
DO  - 10.2991/klua-18.2018.57
ID  - Palupi2018/07
ER  -