A Multimodal Analysis of Hospital Homepages

DOI

10.2991/klua-18.2018.47How to use a DOI?

Keywords

mode, multimodality, social semiotics

Abstract

The growingly wide use of hospital homepages extends patient resources locally and internationally. This study, adopting the socio-semiotic multimodal approach (Kress, 2010; Bezemer & Kress, 2016), examines the multimodal features of two hospital homepages which were collected from University College London Hospitals (UCLH) in London, the UK and Nanfang Hospital (NH) in Guangzhou, China. The study reveals how different modes are exploited in the construction of hospital homepages and how mode applications are influenced by professional practices and socio-cultural constraints.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lingwei Kong
PY  - 2018/07
DA  - 2018/07
TI  - A Multimodal Analysis of Hospital Homepages
BT  - Proceedings of the International Conference on Language Phenomena in Multimodal Communication (KLUA 2018)
PB  - Atlantis Press
SP  - 312
EP  - 320
SN  - 2352-5398
UR  - https://doi.org/10.2991/klua-18.2018.47
DO  - 10.2991/klua-18.2018.47
ID  - Kong2018/07
ER  -