Research on Establishment Motivation of the Supply Chain of Agricultural Fruits and Vegetables and Their Circulation Mode

DOI

10.2991/jisem-15.2015.54How to use a DOI?

Keywords

Supply chain of agricultural products. Farmer-supermarket docking. Circulation mode. Joint distribution

Abstract

Traditional sale of agricultural products needs to experience one or several interminable supply chains of “farmers farmland market regional wholesale farmer's market retailers”, which leads to great rise of the cost of agricultural products and the increase of commodity consumption. According to statistics, the loss ratio in the links of picking, transportation and storage of fruits and vegetables in our country is more than 3 times of that in advanced countries. This is a large loss for supermarkets and farmers. Therefore, it is a problem which is worthwhile to be emphasized and researched to unblock and facilitate the downstream retail channels, achieve the docking between production and circulation and guarantee the quality safety of agricultural products. Through the research on establishment motivation of the supply chain of agricultural fruits and vegetables, this paper puts forward “farmer-supermarket docking” supply chain management mode which can adapt to the demand of market.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wang Weina
PY  - 2015/12
DA  - 2015/12
TI  - Research on Establishment Motivation of the Supply Chain of Agricultural Fruits and Vegetables and Their Circulation Mode
BT  - Proceedings of the 2015 Joint International Social Science, Education, Language, Management and Business Conference
PB  - Atlantis Press
SP  - 264
EP  - 268
SN  - 2352-5398
UR  - https://doi.org/10.2991/jisem-15.2015.54
DO  - 10.2991/jisem-15.2015.54
ID  - Weina2015/12
ER  -