The Discrepancy Between Video Game Purchase and Consumption in A Content Distribution Network

DOI

10.2991/jimet-15.2015.46How to use a DOI?

Keywords

content distribution networks; consumer behavior; video game.

Abstract

This study looked at the user behavior of a content distribution network. We chose a random sample of over 17,000 users from the largest PC video game content distribution network and analyzed their purchase and consumption patterns. We found that an average user purchased 18 games during the 5-year period. However, there was a huge discrepancy between purchase and consumption of these games. An average user would only play half of the purchased games, and the remaining games purchased were never touched. Furthermore our examination showed that the average users (in terms of number of games purchased) had a marginally high utilization rate of their purchases than both light and heavy users. Surprisingly, experience with the service did not increase the utilization rate. These findings have important implications for software developers, publishers and consumer welfare.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Yu Ma
PY  - 2015/12
DA  - 2015/12
TI  - The Discrepancy Between Video Game Purchase and Consumption in A Content Distribution Network
BT  - Proceedings of the 2015 Joint International Mechanical, Electronic and Information Technology Conference
PB  - Atlantis Press
SP  - 249
EP  - 252
SN  - 2352-538X
UR  - https://doi.org/10.2991/jimet-15.2015.46
DO  - 10.2991/jimet-15.2015.46
ID  - Ma2015/12
ER  -