Proceedings of the 2015 Joint International Mechanical, Electronic and Information Technology Conference

Constraint Mechanism of Reputation Formation Based on Signaling Model in Social Commerce

Authors
Shou Zhaoyu, Hu Xiaoli, Zhang Huibing
Corresponding Author
Shou Zhaoyu
Available Online December 2015.
DOI
https://doi.org/10.2991/jimet-15.2015.32How to use a DOI?
Keywords
social commerce; weak ties; Signaling Model; reputation.
Abstract

A typical feature of weak relationship between the users and sellers emerges in social commerce. The seller’s reputation is a key element to ensure smooth online transactions in this weak ties environment. This paper constructs a model which integrated Bayes rule and signaling model to analyses the key factors constraining reputation formation. First, to get the reputation constraint factors under separating equilibrium conditions by setting up a model based on the seller’s reputation signal between sellers and users’ dynamic game process; then, to establish computing model of the seller’s reputation in social commerce according to Bayes’ theorem; last, analyzing the meaning of constraints to reputation calculation. This research will provide theoretical guidance to reasonable setting of two key elements affecting the seller’s reputation.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 2015 Joint International Mechanical, Electronic and Information Technology Conference
Series
Advances in Computer Science Research
Publication Date
December 2015
ISBN
978-94-6252-129-2
ISSN
2352-538X
DOI
https://doi.org/10.2991/jimet-15.2015.32How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Shou Zhaoyu
AU  - Hu Xiaoli
AU  - Zhang Huibing
PY  - 2015/12
DA  - 2015/12
TI  - Constraint Mechanism of Reputation Formation Based on Signaling Model in Social Commerce
BT  - Proceedings of the 2015 Joint International Mechanical, Electronic and Information Technology Conference
PB  - Atlantis Press
SP  - 176
EP  - 180
SN  - 2352-538X
UR  - https://doi.org/10.2991/jimet-15.2015.32
DO  - https://doi.org/10.2991/jimet-15.2015.32
ID  - Zhaoyu2015/12
ER  -