Research on Credibility of Online Word of Mouth of Apparel

DOI

10.2991/jimec-16.2016.41How to use a DOI?

Keywords

apparel commodity; online word of mouth; credibility

Abstract

Internet features interactive, anonymity, and personalization, which have been changing people's habit. Many apparel commodity and consumers are both exposing to the Internet, giving comments, sharing information, obtaining resources. Based on reviewing relevant literature, this paper is aimed to take research on what factors impact online word-of-mouth credibility of apparel. Here are the conclusions: 1.Online word-of-mouth source credibility has positive impact on online word-of-mouth credulity of apparel; 2.Online word-of-mouth communication has positive impact on word-of-mouth credibility of apparel; 3.Receiver's factor has positive impact on online word-of-mouth credibility of apparel.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Kui Yu
PY  - 2016/10
DA  - 2016/10
TI  - Research on Credibility of Online Word of Mouth of Apparel
BT  - Proceedings of the 2016 Joint International Information Technology, Mechanical and Electronic Engineering
PB  - Atlantis Press
SP  - 246
EP  - 249
SN  - 2352-5401
UR  - https://doi.org/10.2991/jimec-16.2016.41
DO  - 10.2991/jimec-16.2016.41
ID  - Yu2016/10
ER  -