Proceedings of the 11th Joint Conference on Information Sciences (JCIS 2008)

Research on User Loyalty of Instant Messaging Tools

Authors
Chun-zhi Wang1, Kai Wang
1College of Economics and Management
Corresponding Author
Chun-zhi Wang
Available Online December 2008.
DOI
10.2991/jcis.2008.118How to use a DOI?
Keywords
instant message industry; service quality; satisfaction; perceived value; loyalty
Abstract

instant message tool’s provider. In order to recognize the influence factors of user loyalty and the influence mechanism, an empirical investigation of 379 subjects is conducted. Based on the structural equation model analysis, service quality and satisfaction are confirmed to have positive influence on loyalty. Service quality is the most important factor, because its direct influence on loyalty and indirect influence with satisfaction as mediator. Besides this, perceived value is positively influenced by service quality, and has positive influence on satisfaction. Based on these conclusions, the study suggests IM providers improve user loyalty by advancing service quality first, with making users more aware of the providers’ empathy as the key measure.

Copyright
© 2008, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 11th Joint Conference on Information Sciences (JCIS 2008)
Series
Advances in Intelligent Systems Research
Publication Date
December 2008
ISBN
978-90-78677-18-5
ISSN
1951-6851
DOI
10.2991/jcis.2008.118How to use a DOI?
Copyright
© 2008, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Chun-zhi Wang
AU  - Kai Wang
PY  - 2008/12
DA  - 2008/12
TI  - Research on User Loyalty of Instant Messaging Tools
BT  - Proceedings of the 11th Joint Conference on Information Sciences (JCIS 2008)
PB  - Atlantis Press
SP  - 706
EP  - 712
SN  - 1951-6851
UR  - https://doi.org/10.2991/jcis.2008.118
DO  - 10.2991/jcis.2008.118
ID  - Wang2008/12
ER  -