Proceedings of the 4th International Conference on Economy, Judicature, Administration and Humanitarian Projects (JAHP 2019)

Social Marketing in the New Age of Socialization Taking WeChat as an Example

Authors
Baolin Huang, Yilin Wu
Corresponding Author
Baolin Huang
Available Online September 2019.
DOI
https://doi.org/10.2991/jahp-19.2019.218How to use a DOI?
Keywords
social media marketing; community marketing; WeChat
Abstract
Network information technology is gradually improving, and the web3.0 era is gradually coming. The emergence of new media such as Weibo, WeChat, and blogs has made community services faster and more convenient. In social media, Internet technology is particularly important, especially in the dissemination and acquisition of information. Because the Internet is freely social, interactive, people will be able to do more work through this social platform.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
Part of series
Advances in Economics, Business and Management Research
Publication Date
September 2019
ISBN
978-94-6252-789-8
ISSN
2352-5428
DOI
https://doi.org/10.2991/jahp-19.2019.218How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Baolin Huang
AU  - Yilin Wu
PY  - 2019/09
DA  - 2019/09
TI  - Social Marketing in the New Age of Socialization Taking WeChat as an Example
PB  - Atlantis Press
SP  - 1077
EP  - 1079
SN  - 2352-5428
UR  - https://doi.org/10.2991/jahp-19.2019.218
DO  - https://doi.org/10.2991/jahp-19.2019.218
ID  - Huang2019/09
ER  -