Design and Assessment of Marketing Professional Practice Teaching System Based on Integration of Industry and Education

DOI

10.2991/jahp-19.2019.149How to use a DOI?

Keywords

integration of production and education; practical teaching system; assessment and evaluation; marketing professionals

Abstract

The background of production and education integration and collaborative education has been proposed to support colleges and universities to closely focus on industrial needs, strengthen practical teaching, and improve the training system based on applied talents. On the basis of cultivating marketing professionals, the article explores the characteristics of business cognition and business education, integrates into the background of integration of production and education, and school-enterprise cooperation, and establishes a three-dimensional, multi-level and open-ended practical teaching system with "class, training, competition, creation" four integration and "point-line-face-body" four-dimensional combination. It also proposes to focus on process assessment, student-centered, introduction of companies or third-party evaluations.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xinling Wu
PY  - 2019/09
DA  - 2019/09
TI  - Design and Assessment of Marketing Professional Practice Teaching System Based on Integration of Industry and Education
BT  - Proceedings of the 4th International Conference on Economy, Judicature, Administration and Humanitarian Projects (JAHP 2019)
PB  - Atlantis Press
SP  - 732
EP  - 737
SN  - 2352-5428
UR  - https://doi.org/10.2991/jahp-19.2019.149
DO  - 10.2991/jahp-19.2019.149
ID  - Wu2019/09
ER  -