Design and Assessment of Marketing Professional Practice Teaching System Based on Integration of Industry and Education
- Xinling Wu
- Corresponding Author
- Xinling Wu
Available Online September 2019.
- https://doi.org/10.2991/jahp-19.2019.149How to use a DOI?
- integration of production and education; practical teaching system; assessment and evaluation; marketing professionals
- The background of production and education integration and collaborative education has been proposed to support colleges and universities to closely focus on industrial needs, strengthen practical teaching, and improve the training system based on applied talents. On the basis of cultivating marketing professionals, the article explores the characteristics of business cognition and business education, integrates into the background of integration of production and education, and school-enterprise cooperation, and establishes a three-dimensional, multi-level and open-ended practical teaching system with "class, training, competition, creation" four integration and "point-line-face-body" four-dimensional combination. It also proposes to focus on process assessment, student-centered, introduction of companies or third-party evaluations.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Xinling Wu PY - 2019/09 DA - 2019/09 TI - Design and Assessment of Marketing Professional Practice Teaching System Based on Integration of Industry and Education BT - The 4th International Conference on Economy, Judicature, Administration and Humanitarian Projects (JAHP 2019) PB - Atlantis Press SN - 2352-5428 UR - https://doi.org/10.2991/jahp-19.2019.149 DO - https://doi.org/10.2991/jahp-19.2019.149 ID - Wu2019/09 ER -