Proceedings of the 4th International Conference on Economy, Judicature, Administration and Humanitarian Projects (JAHP 2019)

Design and Assessment of Marketing Professional Practice Teaching System Based on Integration of Industry and Education

Authors
Xinling Wu
Corresponding Author
Xinling Wu
Available Online September 2019.
DOI
https://doi.org/10.2991/jahp-19.2019.149How to use a DOI?
Keywords
integration of production and education; practical teaching system; assessment and evaluation; marketing professionals
Abstract
The background of production and education integration and collaborative education has been proposed to support colleges and universities to closely focus on industrial needs, strengthen practical teaching, and improve the training system based on applied talents. On the basis of cultivating marketing professionals, the article explores the characteristics of business cognition and business education, integrates into the background of integration of production and education, and school-enterprise cooperation, and establishes a three-dimensional, multi-level and open-ended practical teaching system with "class, training, competition, creation" four integration and "point-line-face-body" four-dimensional combination. It also proposes to focus on process assessment, student-centered, introduction of companies or third-party evaluations.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Cite this article

TY  - CONF
AU  - Xinling Wu
PY  - 2019/09
DA  - 2019/09
TI  - Design and Assessment of Marketing Professional Practice Teaching System Based on Integration of Industry and Education
BT  - The 4th International Conference on Economy, Judicature, Administration and Humanitarian Projects (JAHP 2019)
PB  - Atlantis Press
SN  - 2352-5428
UR  - https://doi.org/10.2991/jahp-19.2019.149
DO  - https://doi.org/10.2991/jahp-19.2019.149
ID  - Wu2019/09
ER  -