An Empirical Research on the Factors Affecting Channel Collaboration in Multi-channel Supply Chain From the Perspective of Manufacturers
Min Wang, Xumei Zhang, Zijian Ding
Available Online September 2019.
- https://doi.org/10.2991/jahp-19.2019.120How to use a DOI?
- multi-channel supply chain; channel collaboration; influencing factors; empirical research
- This paper analyzes the factors affecting multi-channel collaboration from the perspective of manufacturers in the multi-channel supply chain in the aspects of manufactures themselves and their relationship. Five influencing factors were derived: channel tracing capability, reward coordination capability, manufacture's dependence, multi-channel conflicts and trust. On this basis, this paper establishes a conceptual model of the factors affecting channel collaboration in multi-channel supply chain by taking the collaborative performance of manufacturers as the outcome variable. Combined with the questionnaire data collected from 217 manufacturers, the conceptual model above was empirically tested by structural equation model. Results indicate that channel tracing capability, multi-channel conflicts and trust have a significant positive impact on the collaboration performance of manufacturers. However, manufacture's dependence has a significant negative impact, while the impact of reward coordination is not significant.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Min Wang AU - Xumei Zhang AU - Zijian Ding PY - 2019/09 DA - 2019/09 TI - An Empirical Research on the Factors Affecting Channel Collaboration in Multi-channel Supply Chain From the Perspective of Manufacturers PB - Atlantis Press SP - 591 EP - 597 SN - 2352-5428 UR - https://doi.org/10.2991/jahp-19.2019.120 DO - https://doi.org/10.2991/jahp-19.2019.120 ID - Wang2019/09 ER -