Proceedings of the 4th International Conference on Economy, Judicature, Administration and Humanitarian Projects (JAHP 2019)

An Empirical Research on the Factors Affecting Channel Collaboration in Multi-channel Supply Chain From the Perspective of Manufacturers

Authors
Min Wang, Xumei Zhang, Zijian Ding
Corresponding Author
Min Wang
Available Online September 2019.
DOI
https://doi.org/10.2991/jahp-19.2019.120How to use a DOI?
Keywords
multi-channel supply chain; channel collaboration; influencing factors; empirical research
Abstract
This paper analyzes the factors affecting multi-channel collaboration from the perspective of manufacturers in the multi-channel supply chain in the aspects of manufactures themselves and their relationship. Five influencing factors were derived: channel tracing capability, reward coordination capability, manufacture's dependence, multi-channel conflicts and trust. On this basis, this paper establishes a conceptual model of the factors affecting channel collaboration in multi-channel supply chain by taking the collaborative performance of manufacturers as the outcome variable. Combined with the questionnaire data collected from 217 manufacturers, the conceptual model above was empirically tested by structural equation model. Results indicate that channel tracing capability, multi-channel conflicts and trust have a significant positive impact on the collaboration performance of manufacturers. However, manufacture's dependence has a significant negative impact, while the impact of reward coordination is not significant.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Min Wang
AU  - Xumei Zhang
AU  - Zijian Ding
PY  - 2019/09
DA  - 2019/09
TI  - An Empirical Research on the Factors Affecting Channel Collaboration in Multi-channel Supply Chain From the Perspective of Manufacturers
BT  - The 4th International Conference on Economy, Judicature, Administration and Humanitarian Projects (JAHP 2019)
PB  - Atlantis Press
SN  - 2352-5428
UR  - https://doi.org/10.2991/jahp-19.2019.120
DO  - https://doi.org/10.2991/jahp-19.2019.120
ID  - Wang2019/09
ER  -