Proceedings of the 4th International Conference on Economy, Judicature, Administration and Humanitarian Projects (JAHP 2019)

Research on the Influence of Wushu Competition Media on College Students' Attitude and Behavior of Martial Arts

Authors
Wen Wang
Corresponding Author
Wen Wang
Available Online September 2019.
DOI
https://doi.org/10.2991/jahp-19.2019.1How to use a DOI?
Keywords
martial arts media; college students; martial arts attitude; martial arts behavior
Abstract
Based on the literature and logic analysis method, and the theory of "use and satisfaction", this paper takes the martial arts event medium and college students' attitudes and behaviors as the research object, and conducts an in-depth theoretical analysis on the influence law. The results show that the "demand" of effective communication of martial arts media is the core, in which contact behavior, learning motivation, and communication effect are the three core elements of the influence of martial arts media on college students' martial arts attitudes and behaviors. As a kind of social culture, it is inseparable from the media; the formation of martial arts attitudes and behaviors of college students is influenced to some extent by the media information transmission of martial arts events.
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Proceedings
The 4th International Conference on Economy, Judicature, Administration and Humanitarian Projects (JAHP 2019)
Part of series
Advances in Economics, Business and Management Research
Publication Date
September 2019
ISBN
978-94-6252-789-8
ISSN
2352-5428
DOI
https://doi.org/10.2991/jahp-19.2019.1How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Wen Wang
PY  - 2019/09
DA  - 2019/09
TI  - Research on the Influence of Wushu Competition Media on College Students' Attitude and Behavior of Martial Arts
BT  - The 4th International Conference on Economy, Judicature, Administration and Humanitarian Projects (JAHP 2019)
PB  - Atlantis Press
SN  - 2352-5428
UR  - https://doi.org/10.2991/jahp-19.2019.1
DO  - https://doi.org/10.2991/jahp-19.2019.1
ID  - Wang2019/09
ER  -