Proceedings of the 3rd International Conference on Judicial, Administrative and Humanitarian Problems of State Structures and Economic Subjects (JAHP 2018)

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Research on Strategies for the Development of National Orchid Culture Industry Based on PEST Analysis

Authors
Mo Chen
Corresponding Author
Mo Chen
Available Online August 2018.
DOI
10.2991/jahp-18.2018.133How to use a DOI?
Keywords
national orchid culture industry; development status; PEST analysis
Abstract

The 13th Five-Year Plan put forward to expand new space for development. The new space for development can cultivate new impetuses for development, and in turn the new impetuses for development can expand new space for development. It can support the optimization and upgrading of traditional industries. It is one way to optimize and upgrade the traditional industry by the development of the national orchid culture industry. In addition, the national orchid culture of Zhoushan, an island city of Zhejiang, is rich, and the orchid industry needs to be developed. It quite meets propose to expand new space for development. According to the development status of national and foreign culture industry, takes the New District of coastal Zhoushan Islands as an example to discuss the development obstacles of our national orchid culture industry. Uses the analysis method of PEST, and by analyzing political factors, economic factors, social-cultural factors and technological factors, the author deeply analyzed the development strategies of our orchid culture industry. Strengthens the spread of our national culture, creates our national orchid culture brands, dig the cultural communication value of our national orchid to make sales not only limited to the simple exchange of equivalence, help consumers explore the cultural value contained in it further, forming a far-reaching impact.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd International Conference on Judicial, Administrative and Humanitarian Problems of State Structures and Economic Subjects (JAHP 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
August 2018
ISBN
10.2991/jahp-18.2018.133
ISSN
2352-5398
DOI
10.2991/jahp-18.2018.133How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

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TY  - CONF
AU  - Mo Chen
PY  - 2018/08
DA  - 2018/08
TI  - Research on Strategies for the Development of National Orchid Culture Industry Based on PEST Analysis
BT  - Proceedings of the 3rd International Conference on Judicial, Administrative and Humanitarian Problems of State Structures and Economic Subjects (JAHP 2018)
PB  - Atlantis Press
SP  - 642
EP  - 647
SN  - 2352-5398
UR  - https://doi.org/10.2991/jahp-18.2018.133
DO  - 10.2991/jahp-18.2018.133
ID  - Chen2018/08
ER  -