Proceedings of the 3rd International Conference on Judicial, Administrative and Humanitarian Problems of State Structures and Economic Subjects (JAHP 2018)

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Internet of Things in Digital Marketing and Data Security Concerns

Authors
Nadezhda Arkhipova, Madina Gurieva
Corresponding Author
Nadezhda Arkhipova
Available Online August 2018.
DOI
10.2991/jahp-18.2018.54How to use a DOI?
Keywords
digital marketing; Internet of Things; Industrial Internet of Things; Consumer Internet of Things; data security
Abstract

The article analyzes certain aspects of the Internet of Things (IoT), the role it plays in industrial and consumer spheres, and the implications of IoT for marketers. Numerous applications of IoT are changing the everyday life of consumers and also provide huge amounts of data available for marketing analysis. However, the possibilities of IoT are accompanied by certain risks including an unauthorized access to and the use of personal information. New regulation concerning data protection is coming into force in Europe, which will concern not only European companies.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd International Conference on Judicial, Administrative and Humanitarian Problems of State Structures and Economic Subjects (JAHP 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
August 2018
ISBN
10.2991/jahp-18.2018.54
ISSN
2352-5398
DOI
10.2991/jahp-18.2018.54How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Nadezhda Arkhipova
AU  - Madina Gurieva
PY  - 2018/08
DA  - 2018/08
TI  - Internet of Things in Digital Marketing and Data Security Concerns
BT  - Proceedings of the 3rd International Conference on Judicial, Administrative and Humanitarian Problems of State Structures and Economic Subjects (JAHP 2018)
PB  - Atlantis Press
SP  - 262
EP  - 265
SN  - 2352-5398
UR  - https://doi.org/10.2991/jahp-18.2018.54
DO  - 10.2991/jahp-18.2018.54
ID  - Arkhipova2018/08
ER  -