Study on Return Policy in E-Commerce Environment Based on System Dynamics

DOI

10.2991/itoec-16.2016.82How to use a DOI?

Keywords

electronic commerce; return policy; system dynamics

Abstract

To provide a method for manufacturers and retailers in choosing return policy in e-commerce environment, this paper builds a supply chain with one manufacturer and two retailers based on system dynamics which involves in manufacturing, purchasing, marketing and returning. By comparing the profits of the manufacturer and retailers respectively, the profitable return policy can be find out. It turns out that the manufacturer can get more profits if consumers return the goods to the retailer.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Liping An
AU  - Yanmin Du
AU  - Lingyun Tong
PY  - 2016/05
DA  - 2016/05
TI  - Study on Return Policy in E-Commerce Environment Based on System Dynamics
BT  - Proceedings of the 2nd Information Technology and Mechatronics Engineering Conference (ITOEC 2016)
PB  - Atlantis Press
SP  - 428
EP  - 431
SN  - 2352-5401
UR  - https://doi.org/10.2991/itoec-16.2016.82
DO  - 10.2991/itoec-16.2016.82
ID  - An2016/05
ER  -