Study on the Factors of Online Shopping Intention for Fresh Agricultural Products Based on UTAUT2

DOI

10.2991/itoec-16.2016.57How to use a DOI?

Keywords

fresh agricultural products; UTAUT2; online shopping intention

Abstract

To analyze the factors influencing online shopping intention for fresh agricultural products, this paper constructs a research model based on UTAUT2. Data obtained from questionnaires are processed using structural equation model. The results show that performance expectancy, effort expectancy, hedonic motivation, facilitating conditions have positive impacts on the online shopping intention for fresh agricultural products, gender has a significant influence on the measuring model, while neither experience nor personal innovativeness has influence on the measuring model.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Liping An
AU  - Yaqi Han
AU  - Lingyun Tong
PY  - 2016/05
DA  - 2016/05
TI  - Study on the Factors of Online Shopping Intention for Fresh Agricultural Products Based on UTAUT2
BT  - Proceedings of the 2nd Information Technology and Mechatronics Engineering Conference (ITOEC 2016)
PB  - Atlantis Press
SP  - 303
EP  - 306
SN  - 2352-5401
UR  - https://doi.org/10.2991/itoec-16.2016.57
DO  - 10.2991/itoec-16.2016.57
ID  - An2016/05
ER  -