Effects and Remediation of unexpected events on the brand's reputation in the Network Environment

DOI

10.2991/itoec-16.2016.3How to use a DOI?

Keywords

Internet; emergencies; Brand reputation

Abstract

With the rapid development of network, social and economic life affected network everywhere. Especially the rise of Taobao in recent years, bring a rare opportunity for development to the traditional business. Facing the opportunities and challenges of the network, they either use network platform such as Taobao to fully expand marketing channels, or establish sales network platform by themselves to develop the electricity supplier business. However, the incident inevitably have an impact on electricity supplier in the process, Influence is how to produce and how to fix it? This is the content of what we want to explore in this article.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiong Lu
PY  - 2016/05
DA  - 2016/05
TI  - Effects and Remediation of unexpected events on the brand's reputation in the Network Environment
BT  - Proceedings of the 2nd Information Technology and Mechatronics Engineering Conference (ITOEC 2016)
PB  - Atlantis Press
SP  - 10
EP  - 14
SN  - 2352-5401
UR  - https://doi.org/10.2991/itoec-16.2016.3
DO  - 10.2991/itoec-16.2016.3
ID  - Lu2016/05
ER  -