Research on the Relationship between User-to-User Interaction and User Co-created Value

DOI

10.2991/itoec-15.2015.14How to use a DOI?

Keywords

Virtual community; Non-trading; User co-created value; User-to-user interaction

Abstract

Effect relationship model between user-to-user interaction, co-creation user experience and user co-created value were established in the setting of non-trading virtual community. Empirical study of structural equation model was applied to verify the effect relationship between user-to-user interaction, co-creation user experience and user co-created value. The results show that user-to-user interaction has significantly impact on emotional experience and relationship experience; emotional experience and relationship experience all have significantly effect on user co-created value.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jianbo Tu
AU  - Yan Xu
PY  - 2015/03
DA  - 2015/03
TI  - Research on the Relationship between User-to-User Interaction and User Co-created Value
BT  - Proceedings of the 2015 Information Technology and Mechatronics Engineering Conference
PB  - Atlantis Press
SP  - 63
EP  - 67
SN  - 2352-538X
UR  - https://doi.org/10.2991/itoec-15.2015.14
DO  - 10.2991/itoec-15.2015.14
ID  - Tu2015/03
ER  -