Research on Public Sentiment Dissemination and Countermeasures in a New Media Environment

DOI

10.2991/assehr.k.200312.056How to use a DOI?

Keywords

new media, public sentiment management, internet public sentiment

Abstract

On the basis of researching literature on new media environment and public sentiment dissemination, this essay points to the characteristics of public sentiment dissemination in a new media environment: liberalization, diversification, tendentiousness, an inclination to arouse associations, population effect and extreme emotions, etc. It also represents various features in the cycle of public sentiment dissemination: single-line propagation in the initial period; booming dissemination in the gestation period; interactive communication in the fermentation period; a network of diffusion in the explosive period; and calmness in the recessive period. In light of this, the essay proposes that the government and the enterprise should take different emergency actions in each stage of public sentiment dissemination and strengthen scientific prediction and effective prevention of public sentiment dissemination.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaotong Xie
AU  - Leyi Ren
PY  - 2020
DA  - 2020/03/18
TI  - Research on Public Sentiment Dissemination and Countermeasures in a New Media Environment
BT  - Proceedings of the 5th International Symposium on Social Science (ISSS 2019)
PB  - Atlantis Press
SP  - 304
EP  - 309
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200312.056
DO  - 10.2991/assehr.k.200312.056
ID  - Xie2020
ER  -