Application of Euphemism in Business Letters Teaching Based on Politeness Principle

DOI

10.2991/isss-18.2018.77How to use a DOI?

Keywords

politeness principle; business letter; euphemism; application Introduction

Abstract

Business letter, as an important media for business people to convey information and exchange ideas, has been extensively applied in the field of international trade and has become an indispensable part of its daily work. The proper use of euphemism, which is an important feature of business letters, can help to achieve effective communication and promote the smooth development of business activities to the greatest degree. This paper aims to study the euphemistic expressions in business letters based on the politeness principle, and then to master the uses of euphemism in business letters based on politeness principle correctly. First, it introduces the politeness principle; then it describes the basic concepts of business letter and euphemism in detail; at last, it analyzes and concludes the linguistic features of euphemisms in business letters from lexical, syntactic and grammatical aspects through examples. By the theoretical introduction and the illustrative analysis, this essay deals with the uses of euphemism in business letters based on politeness principle. The author does hope this essay could contribute to readers’ business letter writing

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Miao Wang
PY  - 2018/05
DA  - 2018/05
TI  - Application of Euphemism in Business Letters Teaching Based on Politeness Principle
BT  - Proceedings of the 4th International Symposium on Social Science (ISSS 2018)
PB  - Atlantis Press
SP  - 372
EP  - 375
SN  - 2352-5398
UR  - https://doi.org/10.2991/isss-18.2018.77
DO  - 10.2991/isss-18.2018.77
ID  - Wang2018/05
ER  -