Construction of Social CRM System based on WeChat Public Platform

DOI

10.2991/isss-15.2015.114How to use a DOI?

Keywords

WeChat public platform; CRM; Social CRM; MVC.

Abstract

The technical solution of Social CRM System was designed based on features of WeChat public platform. The main functions of the system were realized by utilizing Code Igniter framework, following an mvc pattern. The system is easy to be used and maintained. For enterprises, the application of the system can bring one-on-one marketing and service and rapid marketing information dissemination. It not only cuts down their cost on marketing but deepens interaction with customers and improves customer satisfaction.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Linjun Sun
PY  - 2015/08
DA  - 2015/08
TI  - Construction of Social CRM System based on WeChat Public Platform
BT  - Proceedings of the 1st International Symposium on Social Science (isss-15)
PB  - Atlantis Press
SP  - 473
EP  - 478
SN  - 2352-5398
UR  - https://doi.org/10.2991/isss-15.2015.114
DO  - 10.2991/isss-15.2015.114
ID  - Sun2015/08
ER  -