The Venture Elusion of C2C E-Commerce in Online Marketing

DOI

10.2991/isss-15.2015.104How to use a DOI?

Keywords

E-commerce; risks; venture elusion; marketing.

Abstract

With the development of information technology, e-commerce, a new type of business model facilitated by Internet has been prosperous in recent years. In Europe and the US, even in China, e-commerce has been widely accepted by consumers. However, e-commerce faces many security challenges which affect not only the wide spread of e-commerce, especially C2C e-commerce. C2C e-commerce is a fast-growing business area, which usually refers to the business model that focuses on providing a platform to allow an individual to trade or barter goods and services with another individual. Due to the risks in C2C e-commerce, the wide usage of this online marketing mode is restrained. Through the discussion on e-commerce security, the paper intends to offer the venture illusion of C2C e-commerce in online marketing, which gives people some advice in this field. For buyers, they can know how to protect their own interests by choosing an honest seller, and avoiding being cheated. Meanwhile, for sellers, they can know how to judge whether a buyer is honest or not, because there are more and more dishonest buyers who begin to focus on cheating sellers, especially those new sellers by obtaining goods without payment. This paper hopes to enlighten C2C business traders in this field and enhance the security system in this mode.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yanni Li
AU  - Peiyu Li
AU  - Baichao Gong
AU  - Pengfei Shao
AU  - Changlei Cui
PY  - 2015/08
DA  - 2015/08
TI  - The Venture Elusion of C2C E-Commerce in Online Marketing
BT  - Proceedings of the 1st International Symposium on Social Science (isss-15)
PB  - Atlantis Press
SP  - 433
EP  - 436
SN  - 2352-5398
UR  - https://doi.org/10.2991/isss-15.2015.104
DO  - 10.2991/isss-15.2015.104
ID  - Li2015/08
ER  -