Reconstructing the Icon of Kota Santri Through Language Used in Public Places: A Linguistic Landscape in Pasuruan City

DOI

10.2991/assehr.k.211212.007How to use a DOI?

Keywords

linguistics landscape; city branding; language used; public places

Abstract

The languages’ diversity in Pasuruan city is the cause of ethnical combination such as Javanese, Maduranese, Arabian and Tionghoa ethnics. One of them can be seen from some written expressions in the public places which are shown the characters of pesantren culture, so it makes Pasuruan is famous with the icon of Kota Santri. This study aimed to uncover how the Linguistic Landscape situation in Pasuruan city is and how the language symbols in the public places can reconstruct the icon of Kota Santri. This study contains of onomastics, semiotics and spatial study. Every written and symbol expression appears in the public places are interested to be noticed, it is because it can be the direction and sign of citizens perceptions among the language users and how the language is used. A procedure to reach out the phenomena used in this study is Linguistic Landscape (LL). This is a qualitative method by using research approach by Landry & Bourhis. The research procedures are as the following (1) gaining the data, (2) classifying the data, (3) analyzing the data, and (4) showing the results of data analyzation. The technique of data gaining is documenting the visual symbols in the public places as the LL objects. The scope of data gaining includes geographically such as strategic local places like railway station, bus station, shopping center, market, offices, business center, tourism objects, hospitals and other public places. The result of this study is the reconstruction of Pasuruan icon as Kota Santri trough language used in the public places based on the onomastics, semiotics and spatial aspects. This study is hoped to help the government to strength Pasuruan city branding as Kota Santri.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

Download article (PDF)

TY  - CONF
AU  - Badriyah Wulandari
AU  - Ilmiyatur Rosidah
PY  - 2021
DA  - 2021/12/14
TI  - Reconstructing the Icon of Kota Santri Through Language Used in Public Places: A Linguistic Landscape in Pasuruan City
BT  - Proceedings of the International Seminar on Language, Education, and Culture (ISoLEC 2021)
PB  - Atlantis Press
SP  - 34
EP  - 40
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211212.007
DO  - 10.2991/assehr.k.211212.007
ID  - Wulandari2021
ER  -