Three Problems of Sports Communication in China in the New Media Era
- DOI
- 10.2991/ismss-19.2019.72How to use a DOI?
- Keywords
- Sports communication; new media; strategies
- Abstract
Social media era has brought the sports report in China great difficulties, challenges and chances, which inspires this research to find correspondent solutions and suggestions. This paper through literature review and case analysis discovers that the current status of the sports report in China is closely related to the policy adjustment and strategies of the officials in recent years. As the research for China’s sport report started late and accumulated little experience in this field, it is high time for the sports report in China to make timely adjustment and take full use of the traditional media, focusing on the broadcast effect and emphasizing on the broadcast approach and achieving a comprehensive result.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Donglin Wang PY - 2019/04 DA - 2019/04 TI - Three Problems of Sports Communication in China in the New Media Era BT - Proceedings of The First International Symposium on Management and Social Sciences (ISMSS 2019) PB - Atlantis Press SP - 336 EP - 339 SN - 2352-5398 UR - https://doi.org/10.2991/ismss-19.2019.72 DO - 10.2991/ismss-19.2019.72 ID - Wang2019/04 ER -