Social Media and Brand Integration Marketing in China

DOI

10.2991/aebmr.k.210803.080How to use a DOI?

Keywords

Facebook, Youku Tudou, You Tube, Instagram, Baidu, Social media, Integration marketing

Abstract

Social media marketing is becoming more and more popular. These platforms are used not only for communication purposes but also for the promotion of business activities in society. China is one of the rapidly rising economies in the world that has embraced social media technology whereby business operations have embraced the technology as a way of marketing their business both locally and internationally. This article aims to describe how Chinese companies use social media to develop brands. The author evaluated how social media platforms can be used as marketing tools in China by sampling some social media sites. The results show that although the use of these platforms is very important, there are still some people who do not use these platforms can consume. Therefore, the marketing of social media platforms has certain limitations. The author found that social media is an important factor for the success of businesses through their ability to provide information and social media has established connections with a large number of customers who use these social media platforms in the market.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Yaning Shan
PY  - 2021
DA  - 2021/08/04
TI  - Social Media and Brand Integration Marketing in China
BT  - Proceedings of the  1st International Symposium on Innovative Management and Economics (ISIME 2021)
PB  - Atlantis Press
SP  - 591
EP  - 595
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210803.080
DO  - 10.2991/aebmr.k.210803.080
ID  - Shan2021
ER  -